# song.so

> song.so is tracking-first ads infrastructure for music marketers. It provides ad-blocker- and bot-traffic-resistant smart links (landing pages) for artists and labels, plus server-side conversion tracking (CAPI) for Meta and TikTok ads that drive Spotify and other streaming growth.

song.so helps artists, labels, and music marketing agencies measure and optimize paid campaigns with up to 98% tracking accuracy, reducing cost per result by up to 50% compared to traditional tracking methods. The platform addresses the 30-40% traffic loss caused by ad-blockers and filters bot traffic that wastes advertising budget. Core capabilities include smart links / music landing pages, server-side tracking via Meta Conversion API (EMQ 6.7) and TikTok Events API, ad-blocker bypass, bot-traffic filtering, fan CRM, and Spotify analytics.

The marketing site lives on `https://song.so`. The authenticated dashboard, blog, and help content live on `https://app.song.so`. Individual artist links (smart links, bio links, tour links) are served at `https://song.so/<slug>`.

## Product

- [song.so home](https://song.so/): Overview of tracking-first ads infrastructure for music marketers.
- [Get started](https://song.so/start): Start using song.so for smart links and ad tracking.
- [Pricing](https://song.so/pricing): Subscription plans and features.
- [Reviews](https://song.so/reviews): Customer reviews and testimonials.

## Guides

- [Instagram Ads Blueprint](https://song.so/instagram-ads-blueprint): Playbook for running Instagram ads for music.
- [Instagram Follower Blueprint](https://song.so/instagram-follower-blueprint): Playbook for growing Instagram followers for artists.

## Blog

- [Blog](https://app.song.so/blog): Articles on music marketing, ad tracking, and Spotify growth.
- [Smart links vs direct Spotify ads](https://app.song.so/blog/smart-links-vs-direct-spotify-ads): Why smart links outperform sending ads straight to Spotify.
- [Server-side tracking for Spotify promotions](https://app.song.so/blog/server-side-tracking-spotify-promotions-guide): How CAPI tracking works for music campaigns.
- [Fix bot traffic and fake clicks](https://app.song.so/blog/fix-bot-traffic-fake-clicks-music-campaigns): Filtering low-quality traffic in music ad campaigns.
- [Track the fan journey from ad to Spotify](https://app.song.so/blog/track-fan-journey-ad-to-spotify): Measuring conversions across the funnel.

## Legal

- [Imprint](https://song.so/imprint): Company and contact information.
- [Privacy Policy](https://song.so/privacy): How song.so handles data.
- [Terms of Service](https://song.so/terms): Terms governing use of song.so.

## Optional

- [Sitemap](https://song.so/sitemap.xml): Full list of indexable pages.
- [Login](https://song.so/login): Access the song.so dashboard.