Get 15%+ more algorithmic streams from the same ad spend.
Or you don't pay.
song.so catches the conversions Meta and TikTok miss and feeds them back to their AI — so the algorithm buys you better listeners cheaper.
Up to 30% of your conversions never find their way back
Built By A Team Which Works With Industry Players
Developed by SwipeUp Marketing, one of the leading German music marketing agencies in the GSA market, which works with all the relevant labels, distributors and bookers.
Artists & Labels That Switch To song.so See
What other artists say
"put all the other trash away!"
ZOOM.LIKE, Producer/DJ
"My streams are going up, up, up!"
Phandelic, Producer/DJ
"Conversions became cheaper, while the quality improved."
WILLRYTE, Hip-Hop Artist & Marketer
"It's easier than ever to put your music in front of real people."
Be Heard, Label Owner/Music Marketer
Sign up today for your 30-day free trial
Meta's Andromeda update removed nearly every useful interest targeting option for artists and music ads. CPMs are rising. And even with broad targeting, the algorithm has no idea what a quality listener looks like.
What if you could teach Meta & TikTok what a real listener looks like?
AdBlocker Bypass
Most music audiences run ad blockers that kill your pixel and block conversion events. song.so bypasses ad blockers entirely — so every quality click gets tracked and reported back to the algorithm.
98% Tracking Accuracy
Standard Meta pixel tracking misses up to 30% of conversions. song.so captures 98% of all conversion events through server-side tracking and first-party data collection.
Industry-Leading Event Match Quality
song.so achieves a 6.7 Event Match Quality score on ViewContent events — far above the industry average. Higher EMQ means Meta can match more events to real users and optimize faster.
Andromeda Ready
Meta's Andromeda retrieval system powers ad delivery at scale. Clean, high-EMQ conversion data ensures your campaigns are fully optimized for Andromeda's ranking — giving you priority in the auction.
How it works
Create Your First Smartlink
Create your first smartlink, connect your pixel, and start a campaign — all in under 30 minutes. No ad account connection needed.
We Filter & Enrich
Every click gets analyzed in real-time. Bad traffic is filtered out. Good traffic is enriched with quality signals and session data.
Clean Data Feeds the Algorithm
Only verified, high-quality conversion events are sent back to Meta & TikTok via their Conversion APIs — so the algorithm learns from signal, not noise.
High Page Speed Performance
Industry-leading click-through rates
98% Tracking Accuracy
Artists set up their song promo campaigns on Meta, impatiently refreshing the Ads Manager, but no conversions are showing up yet—or fewer than you see in your landing page analytics.
Even though we can deliver significantly better data than most other providers, with an average tracking accuracy of 98%, delays or inaccuracies can occur when attributing conversions to the exact ad.
That's exactly why we built our new Chrome extension. Simply install it, connect it to your song.so account, and you'll see all conversions—from the campaign level to the ad set level, down to the ad level, where you can see exactly which ads are really delivering results and which are just burning through your budget.
"Night Vision" for your Spotify For Artists
Our Chrome Extension also shows you the actual total save rate of your listeners and saves and also the song.so clicks coming from your ads to Spotify only. You can also filter by countries and time frames. Helps you to get a better understanding how effective specific countries are.
Why We Created This
If you've ever tried running Instagram ads for your music, you've probably realized how easy it is to burn money without getting real results.
We've been there too — testing, failing, and spending thousands to figure out what actually works.
At SwipeUp Marketing, led by Philipp Lützenburger, we've managed over €3.5 million in Meta ad spend for artists across Universal, Sony, Warner, and the biggest indie distributors.
We've helped campaigns generate millions of streams, views, and fans — and learned exactly which steps separate successful artists from everyone else.
The truth is: most artists fail with ads because they skip the fundamentals. They copy what they see online, without understanding the data or the strategy behind it.
That's why we created song.so — a platform built on real campaign experience, not theory.
Inside, you'll get the exact frameworks, targeting strategies, and optimization processes we use every day to grow artist brands and fanbases at scale.
.webp)
No fluff. No guesswork. Just proven methods you can copy, apply, and start seeing results with — even on a small budget.
For less than the cost of a single failed campaign, you'll get the foundation you need to run profitable, data-driven ads for the rest of your career.
Simple, Transparent Pricing
Choose the plan that fits your needs. Start growing your music career today.
Pro
Perfect for artists
Up to 100k visits
480€ billed annually
Save 120€ per year
Advanced
Unlimited releases. One standard across the roster.
Up to 100k visits
960€ billed annually
Save 240€ per year
Feature Comparison
Core Features
Analytics & Tracking
Support
Ready to grow your music career?
Join thousands of artists already using song.so to grow their fanbase.
Book Demo CallGet a free 30-day trial of song.so
We're selectively inviting experienced music advertisers to try song.so for free. If you qualify, you'll get full access to our platform for 30 days.
After your trial, choose the plan that works best for you. Cancel anytime.
Monthly
No setup call. No audit. No guarantee.
Bulletproof Year
€40/month, billed yearly
- Setup done with you, live within 24 hours
- Ad account audit in your first week
- EMQ 6+ guaranteed — or your money back
- Every release and every artist you run included
- Night Vision for Spotify for Artists
- Chrome extension for the Meta Ads Manager
Frequently asked questions
Have you ever placed ads via Meta Ads Manager, but apart from lots of link clicks and wasted money, nothing came of it?
The curve on Spotify hasn't changed noticeably for the better—quite the opposite, in fact—even though you copied the settings from YouTube videos with Tier 1, 2, and 3, etc.?
This is why:
- • Incorrect campaign setup (many instructions on the internet are based on Meta Ads as they were used 2-3 years ago. The Meta Andromeda update in summer 2025 fundamentally changed the way campaigns have to be run).
- • Non-existent or incomplete tracking (since Apple's strict restrictions in iOS and the increasing number of ad blockers, VPNs, etc., classic tools that rely solely on Meta's standard conversion API are failing).
- • Inadequate analysis (you don't have a clear plan after evaluating and adjusting your ads. Without a bulletproof set of rules, you become frantic and make the wrong decisions too quickly).
Why basic Server-Side Conversion API is weak:
This is where bulletproof AI Fingerprinting technology comes in and immediately resolves the issues caused by iOS14 and AdBlocker.
AI-Fingerprinting
Before sending low-quality signals back to Meta, we're filtering out bot traffic, enriching user details by AI and formatting parameters for best-practice sending to Meta Conversion API to get best Event Match Quality Score (which is necessary for better campaign optimization).
Standard Conversion API implementations can only send back data that your landing page manages to collect. But with iOS restrictions and ad blockers, most of that data never reaches your server in the first place. AI Fingerprinting bypasses these limitations by identifying users through advanced browser fingerprinting techniques, ensuring Meta receives the conversion signals it needs to optimize your campaigns—even when traditional tracking fails.
Ready to stop feeding the algorithm garbage data?
Take the 60-second quiz to see if you qualify for a free 30-day trial.